MKT 421 Week 3 Individual Assignment / Marketing Research Paper (NEW)

Resource: Kudler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access
additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in developing Kudler Fine Foods’
marketing strategy and tactics. Include the following:
• Identify the areas where additional market research is needed.
• Analyze the importance of competitive intelligence and analysis
regarding the development of Kudler Fine Foods’ marketing
strategy and tactics.
Format your paper consistent with APA guidelines. Incorporate at
least three academic references in your paper.