MIS W4

Week 4: Database questions. 20 Points

Using Your Knowledge questions on pages: (191 in 7th edition scanned assignments.)

Questions :  2, 3, and 4 and answer the following questions for number 4 instead of the text's:

What is Acxiom and what type of services does it provide?

What does the term “Analytics” refer to?

What is the function of Infobase?

What is the function of PersonicX?

Do you see any problems with using a company like Acxiom?

Should there be laws that govern companies like Axciom? Why or Why not?

Fail Away  Page 194 7th edition scanned assignment pages. 

         Page 195 questions 5-6 and 5-7.

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