menu engineering

Menu Engineering

In a two- to three-page paper (not including title and reference pages), answer Critical Thinking Questions numbers 1 through 4 at the end of Chapter 13 (p. 276). Make sure to respond to the items below completely and thoroughly.

• Describe the impact your potential customers have on the item selections and pricing of the menu.
• Describe the advantages of using menu engineering.
• Describe price elasticity, and explain why it should be considered when setting menu prices.
• Examine the danger of focusing too heavily on food cost percentages.

You must include citations and references from the textbook and at least two scholarly sources and format your paper according to APA style as outlined in the Ashford Writing Center.