Marketing Research paper - data analysis

Findings:

• This section is the bulk of the report. Here your team is to discuss

its secondary and primary research findings. You should focus your analysis on

issues relevant to your research objectives. When appropriate?? you should use each

of these several times:

• Pivot tables (cross tabulations), rank and percentile, correlation analysis,

descriptive statistics, charts/graphs, relative frequency histograms,

hypothesis testing, etc.

You must explain the test results and relate the results of the tests to the findings in secondary sources and IDI&focus group report.