Marketing Research paper - data analysis
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mr_presentation.pptxStudents’ Attitudes towards GW On-Campus Dining
Outline
Research goal and objectives
Research Methodology
Findings
Limitations
Recommendations
Justification for Research
In an environment, such as a college campus, there has to be nutritious and diverse food options at reasonable prices as well as at maximum availability
As a business, GW should be aware and in touch with its customers’ wants and needs
As a college, it must be constantly trying to serve the community in as best as it can in order to provide a more satisfactory experience
Research Goal
The overarching research goal is to find out GW community’s attitude as consumers towards the dining situation on-campus
Research Objectives
Determine the satisfaction of students towards the current dining situation
How the customers choose their dining choices and the alternatives.
How aware the customers are about recent changes to GW dining and their perceptions of other schools’ dining in comparison.
Evaluate what students would like to see improved based on the variables listed in the analytic model.
Research Methodology
Both primary and secondary
Sent questionnaire to Facebook friends who are in GW, Classmates, approached students who were studying outside Gelman and Marvin center
Research Findings - Secondary
The GW Dining website
GW Hatchet
the Center for Student Engagement
the Division of Student Affairs
the Journal of Nutrition Education and Behavior
College Health and Safety in Center for Disease Control
The GW Dining website: Basic system, all the on-campus dining options, new decisions and changes
GW Hatchet:
Not only about the actual changes but also the institutions and individuals who are involved
the Center for Student Engagement: the CSE performed a survey addressing food insecurity
the Division of Student Affairs: the key outcomes of a comprehensive stakeholder engagement process that was carried out during the fall semester of 2015.
a study from the Journal of Nutrition Education and Behavior called Factors Influencing Eating Behaviors of College Students: Dining Out vs. Eating at Home. :comparing what students value the most out of aspects such as taste, nutrition, price, variety, etc.
The Analysis of Variable Predicting Eating Habits of University Students. :satisfaction and social emotional loneliness, can develop in students’ lives.
Center for Disease Control and Prevention, specifically its section called College Health and Safety.
Secondary: This source helps us to see the big picture of what is going on and who we might get help from as well as consider what is missing from the past survey and what areas we need to dig into.
GW Hatchet, Students petition for more inclusion in campus dining policies, choices: The Progressive Student Union, known as PSU, aims to collect students’ signatures to call on the school to enact the Real Food Challenge. The source helps us see the students’ increasing desire of a more fair, healthy, and green sustainability to on-campus dining objectives. Despite pricing, lack of healthy, organic, farm-to-table choices now seems to play a greater role of making student unsatisfied with the school’s dining system and urging them to go for off-campus options.
Research Findings - Primary
IDI
Nancy Haaga, the managing director of Campus Support Services
President of Student Association, Erika Feinman, collected students’ opinions, reduce the food insecurity, the variable choices including Kosher and Halal meal, confidence in GW for
the President of RHA, Aliyah Belinkie, advocate for affordable food options on-campu, has noticed increasing student unhappiness, advocate for affordable food options on-campu
president of International Student Community (ISC), Yi
From focus group:
none of participant take breakfast
Unsatisfied with GW dining program.
Prefer to eat off campus or at home
Based on above findings, we produce the questionnaire.
Nancy: new changes, variety, convenience, nutrition and affordability, insecurity, sense of community
Research Findings - Primary
From questionnaire focused on current GW community:
We try to make sure our sample is diversity.
Disagree Somewhat disagree Neither agree or disagree Somewhat agree Agree
1.
The sample distribution is heavily right skewed.
Not convenient at all Extremely convenient
Not diverse at all Extremely diverse
2.
We did a t-Test: Paired Two Sample for Means to compare the results of the two questions
t-Test: Paired Two Sample for Means
< 5%
3.
We did a Regression analysis to see how the satisfaction levels regarding the four aspects affect the answer to the question “in comparison to other universities, GW’s on campus dining options are worse, the same or better”.
Regression
< 5%
4.
Very low Very high
We did a Regression analysis to see how the satisfaction levels regarding the four aspects affect students’ expectation for the new food selection that is going to be offered in District House.
< 5%
Regression
5.
We did a ANOVA: Two-Factor Without Replication to see whether any of the four aspects is particularly more important than the others
< 5%
ANOVA: Two-Factor Without Replication
Research Recommendations
Limitations
References
