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· What are the characteristics of the target market for the 3M Greptile Grip golf glove?
· What are the key points of difference of the 3M Greptile Grip golf glove when compared with competitors’ products, such as FootJoy and Nike? Substitute products, such as golf grips?
· How does the Greptile Grip golf glove meet 3M’s three criteria for new products?
· Because 3M has no prior products for the golf market, what special promotion and distribution problems might 3M have?
· What would be some new markets and new applications of the greptile grip technology that 3M could pursue?
12 years ago 3
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