IST assignment

Requirements of the Assignment:

Visit websites of McDonald's http://www.mcdonalds.com/ and Burger King http://www.bk.com/ and identify the following:

1. The major customer-related activities on both websites and how they are supported by information technology.

2. The effective e-commerce and CRM strategies, applications and services on both websites.

Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion.

The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, or illustrations. It should include the following parts (no title page is needed):

 Your name and course information
 Title of the report
 Abstract of the report
 Main findings with comparison, contrast, and discussion in details  Conclusion

 References