Mini-Project Assignment #2 Strategies of Customer Relationship Management and E-Commerce

Visit websites of The Walt Disney Company https://thewaltdisneycompany.com/ and Time Warner Inc. http://www.timewarner.com/ and identify the following: 1. The major customer-related activities on both websites and how they are supported by information technology. 2. The effective e-commerce and CRM strategies, applications and services on both websites. Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion. The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, or illustrations. It should include the following parts (no title page is needed):  Your name and course information

 Title of the report

 Abstract of the report

 Main findings with comparison, contrast, and discussion in details

 Conclusion  References