Digital Communication Plan

Digital Communication Plan

Communication in the Information Age must demonstrate an ability to connect to the customers, clients or audience through a wide variety of technology mediums including email, text messages, social media and other virtual forms of communication and emerging technologies for a professional purpose. Select an event or specific communication goal that is appropriate from your own background. Create a communication plan that includes audience, deployment schedule, mode of communication, content, layout and design for messages.

Requirements: 

1. In a two to three paragraph introduction, provide the context for the digital communication plan:

• Sponsoring organization
• Intended audience
• Description of the event or communication goal.

Choose the platform that will be used to deliver the message. 

• Discuss why this is an appropriate platform for the message and audience. 
• Use resources to support your decisions. 

Create a matrix or graphic organizer to demonstrate the communication plan including the following: 

• Platform
• Timing
• Brief description of message

Create at least 4 different messages to be delivered in a variety of delivery platforms.   Reflect on how your messages are aligned to the course readings. The assignment should include the following: 

• APA Formatting including heading and subheadings.
• Graduate level writing free from grammar and mechanical errors.
• Citations from readings or other relevant resources to support information presented. 
• The document should make best use of the technology.