Digital Communication Plan

Unacceptable

Poor

Fair

Very Good

Content

0 points

2 points

4 points

5 points

Does not follow assignment directions

Minimally follows some of assignment directions

Adequately follows most of assignment directions

Fully and completely follows assignment directions

Description of context of the digital communication plan

0 points

10 points

15 points

10 points

The description of the context of the event is not included.

The description of the context is missing many components. It lacks the details to understand the critical incident.

The description of the context includes all components. It provides enough details to understand the critical incident.

The description of the context includes all components. It is clear and concise while providing significant details to be able to envision the importance of the message purpose.

Discussion of platform choices

0 points

4 points

7 points

10 points

The discussion of the platform choices is not included. Does not provide for a graduate-level scholarly analysis; no integration between theory and practice is evident; no reference to literature

The discussion of the platform choices lacks critical thinking and application of the course content. Minimally provides for a graduate-level scholarly analysis; discussion is superficial in nature; no reference to literature

The discussion of the platform choices demonstrates critical thinking and application of the course content. Adequately provides for scholarly analysis; discussion and presentation approach the graduate-level in nature; minimal reference to scholarly literature

The discussion of the platform choices demonstrates critical thinking and application of the course content. Additionally there is unique insight and application of communication theories.

Fully provides for scholarly analysis at the expected graduate-level; multiple references to scholarly literature and class discussions; full integration between theory and practice is evident

Communication plan organizational matrix

0 points

5 points

10 points

15 points

The communication plan matrix is not included or does not include the platform, timing and description of message.

The communication plan matrix is included with the platform, timing and description of message. The details in the plan lack specificity or alignment.

The communication plan matrix is included with the platform, timing and description of message. The details in the include marginal specificity or alignment.

The communication plan matrix is included with the platform, timing and description of message. The details in the plan have specificity and alignment. Additionally, the plan demonstrates unique insight and application of the theories of communication.

Messages for a variety of delivery platforms

0 points

5 points

10 points

15 points

All four messages are not included or integration between theory and practice is not evident.

All messages are included and integration between theory and practice is evident in most of the message design.

All messages are included and integration between theory and practice is evident in all of the message design.

All messages are included and integration between theory and practice is evident in all of the message design. Additionally, the messages demonstrate unique insight and application of the theories of communication.

Reflection

0 points

7 points

14 points

20 points

Does not provide for a graduate-level reflection to the critical incident; reflection is off topic; does not contain appropriate reference to the professional literature

and/or

professional experiences

Minimally provides for a graduate-level reflection to the critical incident; reflection is only minimally off topic; contains few appropriate references to the professional literature

and/or

professional experiences

Adequately provides for a graduate-level reflection to the critical incident; reflection is on topic; contains several references to the professional literature

and/or

professional experiences

Fully provides for a graduate-level reflection to the critical incident; reflection is limited to the topic; contains multiple appropriate references to the professional literature and professional experiences

Timeliness

0 points

2 points

4 points

5 points

Submitted three or more days late

Submitted two days late

Submitted one day late

Submitted on or before the due date

Scholarly Writing

0 points

7 points

14 points

20 points

Does not follow APA format; multiple errors in writing, grammar, and style detract from the presentation of facts.

Minimally follows APA format; several errors in writing, grammar, and style that detract from the presentation of facts.

Mostly follows APA format; Some errors in writing, grammar, and style that overall do not detract from the presentation of fact.

Fully and completely follows APA format; very few errors in writing, grammar, and style; scholarly writing is at the expected graduate-level.

TOTAL