Citi Marketing

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Read the article, "Citi’s Customized Marketing Approach," and discuss how Citi has differentiated its marketing strategy from other large financial institutions. How has Citi made its new approach a success?

 

Article address: http://www.forbes.com/sites/dansimon/2014/03/20/citis-customized-marketing-approach/#4e940d0e48d1

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