Case Study on Publisher’s Shipping Decision Problem Formulation

The Microsoft Excel worksheet lists the daily shipping requirements between your publisher client and his customer warehouses. Complete the decision matrix by filling in shipping costs from three shippers: Federal Express, UPS, and the United States Postal Service.

Which service would you recommend to your client considering not only costs but also issues such as delivery speed, pick-up schedules, drop-off locations, package-tracking ability, and usability of the Web site? State the reasons for your recommendation.