Case Study

Case Study #3:

For this case study, students are required to read Automated Retailing: A Driver of Profits and Cost Savings (Ch. 13, pp. 342 - 345) and answer questions 1 - 7.
However, instead of a written paper, students will be submitting their responsed using Power Point.

As the case with most power point presentations, the individual slides should be for the audience; keeping their attention, and the use of theNotes section is where the student will provide additional detail and explanation to completely answer each question.

Slide requirements: Minimum of 10 to a maximum of 14 slides including title and reference slide.  Students are to use the notes section in a manner that would help them deliver this presentation in person. In other words, APA is NOT required.

Students are encouraged to make this slide presentation as professional as possible - as if you were going to present this presentation in front an entire class.  Therefore, your grade will depend on the answers of each question an the ability to attract and retain your audiences attention (i.e., Integrated Marketing Communications)