Case Study

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Table 1

Table 1 The use of Automated Retail Machines- and Their Perceived Value
Type of Automated Machine % of Total Stores Offering % of C-Stores Offering % of Supermarkets Offering % of C-Stores Finding Value % of Total Stores Finding Value %of Supermarkets Finding Value
Lottery 48 44 53 72 71 70
Soda Machine 47 29 72 54 44 39
DVD rental 34 24 50 51 58 63
Coinn-counting 21 8 40 100 63 61
Cosmetics 10 9 11 50 46 40
Photo-processing 9 4 17 40 46 47
Electronics 6 6 5 63 46 20

Table 2

Table 2 How Supermarkets and Convenience Stores Value Automated Retail Machine Attributes
Value Attributes % of Stores with Any Type of Machines That Value Attribute % of Stores with Coin-Counting Machines That Value Attribute % of Stores with DVD Rental Machines That Value Attribute % of Stores with Lottery Machines that Value Attribute % of Stores with Soda Machines That Value Attribute
Customer satisfaction 58 48 53 59 56
Increases store traffic 50 51 47 51 46
Drives profits 43 37 40 43 39
Maximizes retail space 43 41 42 43 40
Shrink/theft control 43 32 34 44 40
Provides a competitive edge 42 42 37 42 40
Low investment for high return 42 40 37 40 42
Labor savings 38 37 38 35 36
Merchandising support from vendor 38 32 36 39 37
Turnkey operation 34 37 37 33 35
Offers unique products not currently stocked 29 34 30 30 27

Table 3

Table 3 Automated Retail Machines Offered, by Company Size
Type of Automated Machine % of Total Stores Offering All C-Stores Single C-Store Operated 2 to 10 C-Stores Operated 11 or More C-Stores Operated All Supermarkets Single Super Operated 2 to 10 Supers 11 or More Supers
Any automated retail 75 68 61 72 83 85 87 85 84
Lottery 48 44 45 47 41 53 53 41 64
Soda machine 47 29 34 29 14 72 71 74 73
DVD rental 34 24 15 22 48 50 40 32 73
Coin-counting 21 8 5 9 14 40 18 29 66
Cosmetics 10 9 10 5 14 11 11 6 16
Photo-processing 9 4 3 5 7 17 18 12 21
Electronics 6 6 5 7 7 5 3 3 9

Table 4

Table 4 Awareness of Automated Retail Brands
Automated Retail Brands % of All Stores Aware of Brand % of C-Stores Aware of Brand % of Supermarkets Aware of Brand
Redbox 76 74 78
Coinstar 62 56 72
Blockbuster Express 60 59 61
Kodak 4 37 46
DVDXpress 29 28 30
CoinMaster 28 24 35
CoinMax 27 22 22
DVDPlay 22 22 22
Zoom Systems 11 12 61