Case Study 7

Unit VII Case Study
Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.
· Gillette, beginning on page 532 of the course textbook
· Red Bull, beginning on page 498 of the course textbook
· Target, beginning on page 499 of the course textbook
· Research in Motion, beginning on page 592 of the course textbook
Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.