Marketing Case Studies

Book: http://socioline.ru/files/5/283/kotler_keller_-_marketing_management_14th_edition.pdf 

Four cases, 500 words, APA

Unit I Case Study

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

 Cisco, beginning on page 57 of the course textbook

 Nike, beginning on page 29 of the course textbook

 Microsoft, beginning on page 93 of the course textbook

 Walmart, beginning on page 94 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Unit III Case Study

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

 Disney, beginning on page 178 of the course textbook

 IKEA, beginning on page 179 of the course textbook

Accenture, beginning on page 208 of the course textbook

 GE, beginning on page 210 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Unit V Case Study

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

 Ritz Carlton, beginning on page 379 of the course textbook

 MAYO Clinic, beginning on page 380 of the course textbook

 eBay, beginning on page 411 of the course textbook

 Southwest Airlines, beginning on page 412 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Unit VII Case Study

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

 Gillette, beginning on page 532 of the course textbook

 Red Bull, beginning on page 498 of the course textbook

 Target, beginning on page 499 of the course textbook

 Research in Motion, beginning on page 592 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.