Can Marketers change attitudes

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Hello,  

 

Chaptets 6 & 8 in MKTG Ed 9 Lamb Hair McDaniel. Question...can marketers change attitudes? If no, why not? If yes, explain how. 

 

I need this by Friday 5:00 PM EST. 

 

Thank you

 

 

 

 

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    kim woods
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