Business Request 5

Please read and review the case study, “Video Game Console Industry in 2012” 

Analyze the opportunity for a new video game business entering  the market. Please give the following analysis for the new company looking to compete:

1. Are there any opportunities for new entrants in the Video Game Console Industry?
2. Please identify Video Game Console Industry performance surrounding these key issues:
   • Expansion Opportunities
   • Operating efficiency
   • Growth strategy
   • Customer retention
   • Cultural Considerations
   • Overall Sales
   • Competition
3. Please identify 2 key strategies that the new video game company should focus on? Provide examples to support each strategy.
4. Answer, would you invest in a new video game startup company entering under the identified market conditions?  Please explain why or why not.
5. Please use the written case analysis format to present findings from the case analysis. The case analysis should :
   • Include the following 5 sections:  I. Executive Summary, II. Statement of the Problem, III.  Causes of the Problem, IV. Decision Criteria and Alternative Solutions, V.  Recommended Solution, Implementation and Justification
   • Be double spaced and the pages should be numbered
   • Have 1inch margins – top bottom left and right
   • Use 12 point font size
   • Be free of spelling errors
   • Use an established referencing system – Including 2 external sources (in addition to the textbook) should be referenced to support the recommendations or to identify issues.  This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.
   • Please present the executive summary on the first page of the submission