BUS 599 Week 2 Discussion

"Growing Honest Tea"  Please respond to the following:

• Review the following documents:
• • Honest Tea’s business plan for 1999 (PDF).
  • A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF).
• Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.