BUS 599 WEEK 2 DISCUSSION

"Growing Honest Tea"  Please respond to the following:

• Review the following documents:
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• Honest Tea’s business plan for 1999 (PDF).
• A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF).
• Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.