BUS 520 Module 4 Case (Revisions)

Please read assignment below carefully. I have uploaded the assignments that need to be revised. Here is a message from my professor about the assignment:

I took a look at the spreadsheet for case 4.  Almost there – but still a couple of things to fix

Your starting data should have been adjusted to have the sales for Feb related to the hits for January (remember, we’re considering hits as a predictor of the next month’s sales). 

You need to do the MAPE work table (Jan-Dec) for both .15 and .9 alpha

Your forecast for Feb-Apr needs to build on your previous table (so use the f(t) from Dec in your calculation

Since this is a forecast (feb-apr) only need to do for alpha =1

Your paper will need to be adjusted to reflect what you see when you do these changes.  It also needs some references/citations to introduce critical thinking into the discussion.

Module 4 - Case

RISK: EXPONENTIAL SMOOTHING FORECASTING AND VALUE OF INFORMATION

Assignment Overview

Scenario: You are still a consultant for the Excellent Consulting Group. You have completed the first assignment, developing and testing a forecasting method based on linear regression (Case 3). However, your consulting manager at ECG wants to go the next step and investigate another forecasting method. It is important to do a thorough job for the client, and you have the expertise to analyze different forecasting methods. You have decided to look at the sales data for client’s lottery app as a single data set and use a time series analysis, namely SES, single exponential smoothing.

Case Assignment

Using Excel, use the forecasted sales from Case 3 to compute the MAPE, by doing the following:

1. Calculate the MAPE for the first 12 months (assume the forecast for Month 1 – or January – is equal to January’s actual sales). Use 0.15 and 0.90 alphas.
2. Using the forecasted sales for Feb - April (taken from the Case 3 Linear Regression exercise), compute the MAPE by comparing actual sales for each month, or Y(t) to forecasted sales, or F(t). Compare this 3-month MAPE to the two MAPE values you calculated in your SES analysis above. Use the following table:

Then write a report to your boss that briefly describes the results that you obtained. Using MAPE values, make a recommendation on which method appears to be more accurate -- SES or Linear Regression.

Data: Use the data that you previously have generated from your analyses in Case 3.

Assignment Expectations

Analysis

• Accurate and complete SES analysis in Excel.

Written Report

• Length requirements = 4–5 pages minimum (not including Cover and Reference pages)
• Provide a brief introduction/ background of the problem.
• Complete and accurate Excel analysis.
• Written analysis that supports Excel analysis, and provides thorough discussion of assumptions, rationale, and logic used.
• Complete, meaningful, and accurate recommendation(s).