2 RESEARCH PAPERS

1. Find Strategic Opportunities

Describe Abell’s three-dimensional business-definition model and explain where it can be utilized. Then, consider Reader’s Digest Association, publisher of Reader’s Digest, the largest circulation magazine in the world in 1992. As famous and as popular as its magazine and brand were at the time, the real value to the company was the huge database of subscribers that it had (around 50 million readers). It has used that database to sell various products such as condensed books and other publications, videos, CDs, and so on. Using Abell’s model, explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base.

you must use at least one scholarly source. Your paper must be two to three pages in length (excluding a cover page and reference page) and formatted according to APA style guidelines

1. Review the Global Education and Global Citizenship video and read the article “A Model of Global Citizenship: Antecedents and Outcomes” by Stephen Reysen and Iva Katzarska-Miller. Please take some time to reflect on how the concept of global citizenship has shaped your identity and respond to the following prompts:

• Based on the video, explain the importance of educating others on global citizenship.
• Address each of the following outcomes of global citizenship as they pertain to the development of your own identity: intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world (found in the article). Explain how your environment influences these outcomes.
• Provide at least two personal examples or events in your life that illustrate the development of global citizenship based on the outcomes.
• Analyze how your general education courses influenced you to become a global citizen.
• Demonstrate critical thinking by accurately interpreting the evidence (scholarly sources) provided.

Your paper

• Must be 750 – 1,000 words in length (excluding title and reference pages) and formatted according to APA style
• Must cite at least the two sources used for this assignment.
• Must document all sources in APA style.
• Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.