1,500 - 3,000: Factor Analysis

Write a summary of 1,500–3,000 words explaining to upper management the chosen multivariate technique of Facto Analysis, and how it is different from multidimensional scaling, and cluster analysis  how at least 1 other real-life company has used this technique to address a business problem, and how that technique might be used at your own organization.  Please provide at least 2 references.