10-1

Implementing a Marketing Plan

Your hospital wants to implement a men's health product line. As vice president, marketing, how would you organize the marketing function for this new program? What are the obstacles that you might face? What are the aspects that your team members need to be involved for making this program a success?

Response Guidelines

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

If possible, use the following guidelines to create your responses. If there are no posts that would work for each guideline, you may use the same guideline for both responses.

• How did their post influence your thinking?
• What suggestions can you make to strengthen their post?
• Direct a response toward someone who selected at least one standard that was the same as your own.
• Compare and contrast your posts. What suggestions can you make to strengthen their post?
• How did their post aid in your understanding of the subject.