revenue management and branding

INDIVIDUAL PROJECT OUTLINE

Assessment title: Revenue Management and Branding

Programme:

Course name: Revenue management

Course number:

Faculty responsible:

Hand out date:

Due date:

Weighting: 100%

Project Overview: The student should research the importance and relation of revenue management and its impact on branding with a special focus on possible changes of brand image and values due the application of revenue management practices in the hotel industry. This task includes conceptualisation and the development of a model combining revenue management and brand equity.

Overall aim: To enable students to demonstrate their understanding of the importance and function of revenue management.

Learning outcomes:

1. Identify the principles of revenue and yield management.

2. Discuss, demonstrate and apply demand management strategies, pricing, capacity management, discount allocation, forecasting and other associated procedures essential to successful Yield Management.

Organisation and methodology

1. Research revenue management and its relationship with branding. Part I, the research proposal including a conceptual framework is due week 6, the second part, a progress report is due week 10 and the final submission is week 17.

2. As part of this project you must contact your lecturer every second week with a written participating report, not exceeding 2 pages and indicating the progress and the planned action.

Word count: Not to exceed 5.000

Resources available:

Library, books, magazines, and Internet

Assessment tasks & weighting:

TASKS: Written project, Part I, Proposal 20%

Written project, Part II, Progress Report 20%

Written project, Part II, Final version 30%

Participating Grade 10%

Appropriate Harvard/APA referencing 10%

Appropriate English 10%

Common skills: assessed (bold) or developed (italics):

Common skills: assessed (bold) or developed (italics):

MANAGING AND DEVELOPING SELF	1.Manages own role and responsibilities	2. Manages own time in achieving objectives.	3.Undertakes personal and career development	4. Transfers skills gained to new and changing situations and contexts.	5.Uses a range of thought processes
WORKING WITH AND RELATING TO OTHERS	6.Treats others’ values, beliefs and opinions with respect	7.Relates to and interacts objectively with individuals and groups	8.Works effectively as a member of a team
COMMUNICATING	9.Receives and responds to a variety of information	10.Presents information in a variety of visual forms	11.Communicates in writing	12.Participates in oral and non-verbal communication
MANAGING TASKS AND SOLVING PROBLEMS	13.Uses information sources	14. Deals with a combination of routine and non-routine tasks	15.Identifies and solves routine and non-routine problems
BECOMING NUMERATE AND USING TECHNOLOGY	16.Applies numerical skills and techniques	17.Uses a range of technological equipment and systems

Special instructions:

Ensure all tasks are complete by the deadlines indicated

Plagiarism

Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person’s work, or aiding and abetting any such acts.

Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced then you are guilty of plagiarism and will be penalised accordingly.

Statement of authorship

Following the title page of your assignment there should be a page on which you sign a statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be used:

Statement of authorship

I certify that this assignment is my own work and contains no material which has been submitted as part of an assignment in any institute college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the assignment.

Signed…………………………………………..

ASSESSMENT FEEDBACK MASTER

Assignment title: RM and Branding

Programme:

Course name:

Course number:

Faculty responsible:

Hand out date:

Hand in date:

Equivalent to:

Assessment Tasks (from Assessment Cover Sheet)	Excellent	Good	Average/ Pass	Fail	Weighting %	Weighted total
Research Part I	100% - 86%	85% - 76%	75% - 65%	64% - 0%	25
Research Part II	100% - 86%	85% - 76%	75% - 65%	64% - 0%	25
Research Part III	100% - 86%	85% - 76%	75% - 65%	64% - 0%	30
Referencing (written part)	100% - 86%	85% - 76%	75% - 65%	64% - 0%	10
Appropriate English (written part)	100% - 86%	85% - 76%	75% - 65%	64% - 0%	10
TOTAL					100%

	Over 91%	90% – 86%	85% – 81%	80% – 76%	75% – 71%	70% – 65%	64% - 60%	59% - 55%
Written work	Exceptional	Distinguished, extensive reading and authoritative grasp of concepts	Greater insight and originality	Sound understanding of concepts with analysis, wide range of sources, structured work	Greater analysis and insight with range of methods	Accurate with some analysis 70% Pass at Post Grad.	Basic Pass at HOIII and degree level	Basic Pass HOI, HOII
	excellent		good		average