diagram for business model

Worksheet#3

What business is Zara In?

Worksheet#3

Target Customer and Trained Behaviors

Learning Task#5

Zara Customer Characteristics

Describe the core characteristics of Zara’s target customer group in the space provided. Be sure to “draw a picture” of who the primary Zara customer is and what their basic behaviors and attitudes are towards their apparel. Please note this section is not specific to Zara, only their customers. You are essentially building a profile of Zara’s target customer group.

Zara’s target customer group is the young, fashion-conscious urban dwellers. The customers are fashion conscious and their taste change quickly.