revisions to week 4

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Do a competitive strength assessment for your company and two other companies that you and your co-managers consider to be very close competitors. Which of the three companies is competitively strongest? Which is competitively weakest? Does the strongest company appear to have a significant competitive advantage over the other two companies? Why or why not?

TABULAR ASSESSMENT

Game to Date Scoreboard — Year 11

	Rank	Company Name	I. E.1 Score	B-I-I2 Score	Overall3 Score	Bonus Points	Overall G-T-D Score

	4	C DEBO ATHLETICS	85	60	73	0	73
	5	E AW Shoes	79	57	68	0	68
	6	AXtra Mile Athletics	76	54	65	0	65
1	Overall (game-to-date) Investor Expectation score.
2	Overall (game-to-date) Best-In-Industry score.
3	Combined Investor Expectation and Best-In-Industry scores based on instructor-established 50%-50% weighting.

COMPETITIVE ASSESSMENT

The AXtra Mile Athletics has the highest price per retail, followed by C DEBO ATHLETICS and then EAW shoes. AXtra Mile and E AW Shoes offers the same number of models being the higher than C DEBO ATHLETICS. Moreover, the S/Q rating of C DEBO ATHLETICS is higher followed by E AW shoes and then AXtra Mile Athletics. The retailer demand of the C DEBO ATHLETICS, E AW Shoes and AXtra Mile Athletics is 1419, 1349 and 1271 respectively. On the other hand, E AW shoes spends a lot on advertisement than C DEBO ATHLETICS and AXtra Mile Athletics who spend the same amount in advertisement.

However, the C DEBO ATHLETICS is the most competitive of the three companies. On the other hand, AXtra Mile Athletics is competitively weak because it have got highest prices per retail in both internet segment and wholesale segment. Companies that offer lower prices and good quality products or services that their competitors tend to rank high because it is a strength. Price happens to be the first element that any consumer considers before any other element. Due to this reason, the market segment of C DEBO ATHLETICS is the highest as compared to AXtra Mile Athletics and AXtra Mile Athletics. Therefore the market share makes a big difference in their competitive ranking hence C DEBO ATHLETICS appears to have the strongest competitive advantage as compared to the two.