Strategic management

conduct a strategic analysis and strategy evaluation, and write a

report on a TUNGLOK group business. Please note that this report will focus on business-level strategy.

1. Describe briefly the background information (strategic context) of the firm (or SBU) you have

selected. This information should be brief and relevant to the discussion of your assignment and thus

may include ownership, history, size, business scope, major products/services, and major markets of

the firm (or SBU) selected. About 200words

2. Conduct a macro-environment analysis for the entire industry within which the firm (or SBU)

operates. You should use the analytical framework provided in the textbook (exploring strategy text and cases 9th edition Gerry jonhson, ridhard Whittington, kevan schools). Foci will be placed on the

understanding of the purpose of this analysis, the identification of key factors and their implications

in terms of key opportunities and threats, and the discussion of their overall impact on the

industry growth in the future. Draw your conclusion based on your macro-environment analysis.

3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay

attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive

forces, the links between the competitive forces and macro-environment, and their overall impact on

the industry and the organization selected in terms of main driving forces in the competitive

environment. Draw your conclusions based on your five-force analyses.