Strategic management

PESTEL analysis

· Consider developments, trends, indicative incidents, at all levels: global, regional, national

· Identify PESTEL clearly, and those that will impact firm

· Discuss possible impact on industry, and specifically on the firm itself

          - In terms of opportunities & threats

          - Direct &/or indirect

          - How focuses might interact and impact firm

          - Any current or foreseeable key developments, and what will be the impact?

Industry analysis (5 forces)

· Explain each and every force, why it is weak, strong or moderate

· Discuss any interconnectedness eg increased threat of entry may increase supplier bargaining power

· Discuss links between any of the 5 forces and the PESTEL forces eg social changes may increase threat of substitutes

· Overall future impact, in terms of opportunities and threats