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Tropical Organix Sunscreen

Mission Statement

To produce superbly wholesome and effective products of the highest natural and organic quality. Based on simplicity yet considerate preparation with the intention to shield, soothe and restore health to sun exposed skin.

Product Description

This organic sunscreen is paired with titanium dioxide and zinc oxide as well as several organic ingredients to help moisturize and to provide all-over skin protection in a convenient and easy to use clip on spray bottle. While protecting consumer’s skin, our bottle is also protecting the environment with our biodegradable container.

Target Customers

Consumers who generally wear sunscreen

Customers who find importance in organic products for their skin

Customers who are attracted by the utilities of the sunscreen: convenient and intended for the entire family.

Consumers who don’t use sun protection

Factors Influencing Behavior

Products that carry organic or natural labels are observed by the consumer as better for the skin and body then conventional products.

Products that have more than one use for skin care are perceived to be of better value than standard products with limited utility.

Products that have easy to tote containers allow the consumer to easily carry and use for a consumer with a busy lifestyle.

Buying Decision Behavior

Lifestyle: Consumers looking to lead a healthy and green lifestyle will likely be interested in organic and earth friendly products to fit into their motivations to live green.

Environmental factors: Factors such as competition, can influence consumer perception of the organic marketing message proposed. Competitive marketing in the organic market has become enriched as consumer demand for these products have risen.

Social: Customer motivations in the group environment will affect the purchase behavior of targeted markets as the idea of purchasing organic and natural products are thought to enhance the consumer’s status. In purchasing off-brand or non-organic products, it may also be said to have a negative impact on one’s social status.

Macro-environmental Factors

1.Demographic Environment: Demands for sunscreen and natural products in the cosmetic industry has reached 1.3 million in recent years and has been on the rise. Women will make up most of the demographic profile between the ages of 18-50 as they are the buyers for family health care.

2. Economic environment: Economic factors such as price of product vs price of the competitor’s product will be a deciding factor for consumers. Our brand will be targeting those with higher income and a taste for higher standards in skin care.

3. Natural Environment: Consumers demanding greener products will be attracted to the product line as the resources used in the product are meant for sustainable living.

Direct Competition: Competitors in other countries that are able to produce similar skin and sun care at lower overhead costs, generic brands or knock off products.

Indirect competition: Other substitutions for sunblock such as hats, umbrellas and cover ups. Competition in the cultural aspects that having a tan is encouraged for aesthetic reasons.

Strengths/ Weakness of competition: Competitive brands do not offer biodegradable containers nor do most cater to the busy lifestyle of upscale living with an easy tote container.