Starbucks Research Paper (Porters Five Forces Term Paper)

Oliver, Krystie

Topic Statement

Topic Statement: Analysis of the Competitive Environment of Starbucks, within the Specialty Eateries Industry, using Porter’s Five Force’s

Starbucks was established in 1986, as a specialty coffee shop. As of July 1, 2012, it has established 17,651 stores total, all over the world. Starbucks can be found in multiple industries, such as Fast Food Restaurant, Coffee and Snack, and Specialty Coffee industry. My research paper will analyze the competitive environment of Starbucks, within the Specialty Coffee Industry. During my research I will also analyze their competitors. Starbucks competitors used to be other specialty coffee shops, like Caribou Coffee, Dunkin Donuts and local coffee shops. But the expansion of McDonald's McCafe has brought a different level of competition as customers look for ways to save money.

Work Resources

Specialty coffee industry analysis; accessed 6 Oct 2012

http://meangreen.hubpages.com/hub/Specialty-coffee-industry-analysis

Starbucks Company Timeline; accessed 6 Oct 2012

http://assets.starbucks.com/assets/e56b2a6b08244aaab0632dc6ac25ad0d.pdf