Persuasive research paper

The topic I am choosing for MWA 4 is the Fast Food Industry and how it affects the health of all Canadians and if the producers or the consumers are truly to blame. Producers in the fast food industry make inexpensive and unhealthy food with almost no nutrients this creates a large market with much to profit from. Fast food companies profit from parents of young children, people who have no time to cook, or a consumer only being able to afford fast food. People cannot put the blame the fast food industry but only blame themselves for unhealthy choices. Parents with children suffering with obesity from feeding them fast food products should be knowledgeable enough what they are feeding their kids and if it has the nutritional standards for a growing child. Adults are able to make their own choices when it comes to what they consume on a daily basis. They are many inexpensive ways to cook a healthy meal which may take a little more time to prep compared to going through a quick drive through. Today’s people use lack of time as an excuse of why they are eating these toxic foods which lead to health problems in the future. People don’t want to blame themselves for being overweight or unhealthy so they directly go to the source; the fast food company. These fast food producers are not forcing anyone to eat their products. Yes, they use enabling advertisement but as an individual you must realize there are not positive outcomes from eating these sorts of foods and to make healthy choices instead.

Annotated Bibliography

Bakir, A. “The Ethics of Food Advertising Targeted toward Children: Parental Viewpoint” Journal of Business Ethics , Vol. 91, No. 2 (Jan., 2010), pp. 299-311

This source will help the better understanding of advertisement targeted toward children and as to why parents should teach their children healthy ways as they are they eyes for the child or teach them portion control to prevent childhood obesity.

Raghunathan , R. “The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products.” Journal of Marketing, Vol. 70, No. 4 (Oct., 2006), pp. 170-184

People have a predisposed assumption in their minds that healthy food does not and cannot taste good. These assumptions come from lack of education in the food industry and what’s out there for alternative that might seem very minuscule but yet can have a great long term effect on a person’s health. It’s the concept of mind over matter. When it comes to taking your time to do research you will benefit and find what health conscious is and what’s not. Producers want their consumers to be lazy and just take the easy way out which long term wont be the easy way back to your healthy self.

Robinson, M. “Combating Obesity in the Courts: Will Lawsuits against McDonald's Work?” Journal of Public Policy & Marketing , Vol. 24, No. 2 (Fall, 2005), pp. 299-306

This source will help bring my point across that if we are aware of these fast food industries putting harmful foods on their menus it’s our decision to consume these products or not. These companies are out to make addicting food to make a profit not to purposely make the waist line of society rise. Everyone is their own judge and shouldn’t have to put blame on these companies.

Sallis, J. “Physical Activity and Food Environments: Solutions to the Obesity Epidemic”

The Milbank Quarterly , Vol. 87, No. 1 (Mar., 2009), pp. 123-154

Consumers can be diligent and stay away from fast foods if they do not like the health consequences that come from ingesting it. Also physical activity is one aspect that people need to pay more attention too, not only is it important to eat healthy on a regular basis but to stay physical active. Keeping in shape will help your body digest fast foods if one does consume them once in a while. The epidemic between obesity and food is focused on while physical activity and obesity are over looked and is likely more important to help with obesity.