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this_capstone_courier.pdf
Page 1 Front Page Page 2 Stocks & Bonds Page 3 Financial Sum m ary Page 4 Production Analysis
Page 5 Traditional Segm ent Analysis Page 6 Low End Segm ent Analys is Page 7 High End Segm ent Analys is Page 8 Perform ance Segm ent Analysis Page 9 Size Segm ent Analysis
Page 10 Market Share Page 11 Perceptual Map Page 12 HR/TQM Report
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Round: 0 Dec. 31, 2013 C57758
Andrews
Baldwin
Chester
Digby
Erie
Ferris
Selected Financial Statistics
Andrews Baldwin Chester Digby Erie Ferris ROS 4.1% 4.1% 4.1% 4.1% 4.1% 4.1% Asset Turnover 1.05 1.05 1.05 1.05 1.05 1.05 ROA 4.4% 4.4% 4.4% 4.4% 4.4% 4.4% Leverage (Assets/Equity) 2.0 2.0 2.0 2.0 2.0 2.0 ROE 8.7% 8.7% 8.7% 8.7% 8.7% 8.7% Emergency Loan $0 $0 $0 $0 $0 $0 Sales $101,073,437 $101,073,437 $101,073,437 $101,073,437 $101,073,437 $101,073,437 EBIT $11,996,365 $11,996,365 $11,996,365 $11,996,365 $11,996,365 $11,996,365 Profits $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 Cumulative Profit $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 $4,188,507 SG&A / Sales 8.9% 8.9% 8.9% 8.9% 8.9% 8.9% Contrib. Margin % 28.3% 28.3% 28.3% 28.3% 28.3% 28.3%
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Stocks & Bonds C57758 Round: 0
Decem ber 31 , 2013
Stock Market Summary Company Close Change Shares MarketCap ($M) Book Value EPS Dividend Yield P/E Andrews $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Baldwin $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Ches ter $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Digby $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Erie $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4 Ferris $34.25 $0.00 2,000,000 $69 $23.97 $2.09 $2.00 5.8% 16.4
Bond Market Summary Company Series# Face Yield Close$ S&P Andrews 11.0S2015 $6,950,000 11.1% 99.49 B 12.5S2017 $13,900,000 12.1% 103.70 B 14.0S2019 $20,850,000 12.6% 111.32 B Baldwin 11.0S2015 $6,950,000 11.1% 99.49 B 12.5S2017 $13,900,000 12.1% 103.70 B 14.0S2019 $20,850,000 12.6% 111.32 B Chester 11.0S2015 $6,950,000 11.1% 99.49 B 12.5S2017 $13,900,000 12.1% 103.70 B 14.0S2019 $20,850,000 12.6% 111.32 B Digby 11.0S2015 $6,950,000 11.1% 99.49 B 12.5S2017 $13,900,000 12.1% 103.70 B 14.0S2019 $20,850,000 12.6% 111.32 B Erie 11.0S2015 $6,950,000 11.1% 99.49 B 12.5S2017 $13,900,000 12.1% 103.70 B 14.0S2019 $20,850,000 12.6% 111.32 B Ferris 11.0S2015 $6,950,000 11.1% 99.49 B 12.5S2017 $13,900,000 12.1% 103.70 B 14.0S2019 $20,850,000 12.6% 111.32 B
Next Year's Prime Rate 7.00%
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Financial Summary C57758 Round: 0Decem ber 31, 2013
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash flows from operating activities Net Income (Loss) $4,189 $4,189 $4,189 $4,189 $4,189 $4,189 Adjustm ent for non-cash items : Depreciation $7,587 $7,587 $7,587 $7,587 $7,587 $7,587 Extraordinary gains /loss es/writeoffs $0 $0 $0 $0 $0 $0 Changes in current ass ets and liabilities : Accounts payable $3,583 $3,583 $3,583 $3,583 $3,583 $3,583 Inventory ($8,617) ($8,617) ($8,617) ($8,617) ($8,617) ($8,617) Accounts receivable ($307) ($307) ($307) ($307) ($307) ($307) Net cas h from operations $6,434 $6,434 $6,434 $6,434 $6,434 $6,434
Cash flows from investing activities Plant im provements (net) $0 $0 $0 $0 $0 $0 Cash flows from financing activities Dividends paid ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) Sales of com mon stock $0 $0 $0 $0 $0 $0 Purchase of com mon stock $0 $0 $0 $0 $0 $0 Cash from long term debt is sued $0 $0 $0 $0 $0 $0 Early retirem ent of long term debt $0 $0 $0 $0 $0 $0 Retirement of current debt $0 $0 $0 $0 $0 $0 Cash from current debt borrowing $0 $0 $0 $0 $0 $0 Cash from em ergency loan $0 $0 $0 $0 $0 $0
Net cas h from financing activities ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) Net change in cash position $2,434 $2,434 $2,434 $2,434 $2,434 $2,434
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $3,434 $3,434 $3,434 $3,434 $3,434 $3,434 Accounts Receivable $8,307 $8,307 $8,307 $8,307 $8,307 $8,307 Inventory $8,617 $8,617 $8,617 $8,617 $8,617 $8,617 Total Current As sets $20,358 $20,358 $20,358 $20,358 $20,358 $20,358 Plant and equipm ent $113,800 $113,800 $113,800 $113,800 $113,800 $113,800 Accum ulated Depreciation ($37,933) ($37,933) ($37,933) ($37,933) ($37,933) ($37,933) Total Fixed As sets $75,867 $75,867 $75,867 $75,867 $75,867 $75,867 Total Assets $96,225 $96,225 $96,225 $96,225 $96,225 $96,225
Accounts Payable $6,583 $6,583 $6,583 $6,583 $6,583 $6,583 Current Debt $0 $0 $0 $0 $0 $0 Long Term Debt $41,700 $41,700 $41,700 $41,700 $41,700 $41,700 Total Liabilities $48,283 $48,283 $48,283 $48,283 $48,283 $48,283 Com mon Stock $18,360 $18,360 $18,360 $18,360 $18,360 $18,360 Retained Earnings $29,582 $29,582 $29,582 $29,582 $29,582 $29,582 Total Equity $47,942 $47,942 $47,942 $47,942 $47,942 $47,942 Total Liabilities & Owners' Equity $96,225 $96,225 $96,225 $96,225 $96,225 $96,225
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $101,073 $101,073 $101,073 $101,073 $101,073 $101,073 Variable Cos ts (Labor, Material, Carry) $72,513 $72,513 $72,513 $72,513 $72,513 $72,513 Depreciation $7,587 $7,587 $7,587 $7,587 $7,587 $7,587 SGA (R&D, Prom o, Sales , Adm in) $8,978 $8,978 $8,978 $8,978 $8,978 $8,978 Other (Fees, Writeoffs, TQM, Bonuses) $0 $0 $0 $0 $0 $0 EBIT $11,996 $11,996 $11,996 $11,996 $11,996 $11,996 Interest (Short term , Long term) $5,421 $5,421 $5,421 $5,421 $5,421 $5,421 Taxes $2,301 $2,301 $2,301 $2,301 $2,301 $2,301 Profit Sharing $85 $85 $85 $85 $85 $85 Net Profit $4,189 $4,189 $4,189 $4,189 $4,189 $4,189
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Production Analysis C57758 Round: 0Decem ber 31, 2013
Production Information
Nam e Prim ary
Segment Units Sold
Unit Inven tory Revis ion Date
Age Dec.31 MTBF
Pfm n Coord
Size Coord Price
Material Cos t
Labor Cos t
Contr. Marg.
2nd Shift &
Over- tim e
Auto mation
Next Round
Capacity Next
Round Plant Utiliz.
Able Trad 999 189 11/21/2010 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Acre Low 1,763 39 5/25/2009 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Adam High 366 40 4/18/2012 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Aft Pfm n 358 78 6/30/2011 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Agape Size 314 62 5/25/2011 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Baker Trad 999 189 11/21/2010 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Bead Low 1,763 39 5/25/2009 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Bid High 366 40 4/18/2012 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Bold Pfm n 358 78 6/30/2011 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Buddy Size 314 62 5/25/2011 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Cake Trad 999 189 11/21/2010 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Cedar Low 1,763 39 5/25/2009 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Cid High 366 40 4/18/2012 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Coat Pfm n 358 78 6/30/2011 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Cure Size 314 62 5/25/2011 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Daze Trad 999 189 11/21/2010 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Dell Low 1,763 39 5/25/2009 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Dixie High 366 40 4/18/2012 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Dot Pfm n 358 78 6/30/2011 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Dune Size 314 62 5/25/2011 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Eat Trad 999 189 11/21/2010 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Ebb Low 1,763 39 5/25/2009 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Echo High 366 40 4/18/2012 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Edge Pfm n 358 78 6/30/2011 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Egg Size 314 62 5/25/2011 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63% Fas t Trad 999 189 11/21/2010 3.1 17500 5.5 14.5 $28.00 $11.59 $7.49 29% 0% 4.0 1,800 66% Feat Low 1,763 39 5/25/2009 4.6 14000 3.0 17.0 $21.00 $7.81 $7.12 27% 30% 5.0 1,400 129% Fist High 366 40 4/18/2012 1.7 23000 8.0 12.0 $38.00 $15.98 $8.57 33% 0% 3.0 900 45% Foam Pfm n 358 78 6/30/2011 2.5 25000 9.4 15.5 $33.00 $15.87 $8.57 23% 0% 3.0 600 73% Fum e Size 314 62 5/25/2011 2.6 19000 4.0 11.0 $33.00 $13.62 $8.57 30% 0% 3.0 600 63%
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Traditional Market Segment Analysis C57758 Round: 0Decem ber 31, 2013
Traditional Statistics Total Industry Unit Dem and 7,387 Actual Indus try Unit Sales 7,387 Segment % of Total Industry 32.4%
Next Year's Segm ent Growth Rate 9.2%
Traditional Customer Buying Criteria Expectations Im portance 1. Age Ideal Age = 2.0 47% 2. Price $20.00 - 30.00 23% 3. Ideal Position Pfmn 5.0 Size 15.0 21% 4. Reliability MTBF 14000-19000 9%
Perceptual Map for Traditional Segment
Top Products in Traditional Segment
Nam e Market Share
Units Sold to Seg
Revision Date Stock Out
Pfm n Coord
Size Coord
Lis t Price MTBF
Age Dec.31
Prom o Budget
Cust. Aware- nes s
Sales Budget
Cust. Access- ibility
Dec. Cust.
Survey Able 13% 961 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Baker 13% 961 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Cake 13% 961 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Daze 13% 961 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Eat 13% 961 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Fas t 13% 961 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 54% 18 Acre 4% 270 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Bead 4% 270 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Cedar 4% 270 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Dell 4% 270 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Ebb 4% 270 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4 Feat 4% 270 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 54% 4
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Low End Market Segment Analysis C57758 Round: 0Decem ber 31, 2013
Low End Statistics Total Industry Unit Dem and 8,960 Actual Indus try Unit Sales 8,960 Segment % of Total Industry 39.3%
Next Year's Segm ent Growth Rate 11.7%
Low End Customer Buying Criteria Expectations Im portance 1. Price $15.00 - 25.00 53% 2. Age Ideal Age = 7.0 24% 3. Ideal Position Pfmn 1.7 Size 18.3 16% 4. Reliability MTBF 12000-17000 7%
Perceptual Map for Low End Segment
Top Products in Low End Segment
Nam e Market Share
Units Sold to Seg
Revision Date Stock Out
Pfm n Coord
Size Coord
Lis t Price MTBF
Age Dec.31
Prom o Budget
Cust. Aware- nes s
Sales Budget
Cust. Access- ibility
Dec. Cust.
Survey Acre 17% 1,493 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Bead 17% 1,493 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Cedar 17% 1,493 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Dell 17% 1,493 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Ebb 17% 1,493 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12 Feat 17% 1,493 5/25/2009 3.0 17.0 $21.00 14000 4.60 $900 52% $900 40% 12
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High End Market Segment Analysis C57758 Round: 0Decem ber 31, 2013
High End Statistics Total Industry Unit Dem and 2,554 Actual Indus try Unit Sales 2,554 Segment % of Total Industry 11.2%
Next Year's Segm ent Growth Rate 16.2%
High End Customer Buying Criteria Expectations Im portance 1. Ideal Position Pfm n 8.9 Size 11.1 43% 2. Age Ideal Age = 0.0 29% 3. Reliability MTBF 20000-25000 19% 4. Price $30.00 - 40.00 9%
Perceptual Map for High End Segment
Top Products in High End Segment
Nam e Market Share
Units Sold to Seg
Revision Date Stock Out
Pfm n Coord
Size Coord
Lis t Price MTBF
Age Dec.31
Prom o Budget
Cust. Aware- nes s
Sales Budget
Cust. Access- ibility
Dec. Cust.
Survey Adam 14% 366 4/18/2012 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Bid 14% 366 4/18/2012 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Cid 14% 366 4/18/2012 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Dixie 14% 366 4/18/2012 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Echo 14% 366 4/18/2012 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Fist 14% 366 4/18/2012 8.0 12.0 $38.00 23000 1.70 $800 49% $800 48% 21 Aft 2% 41 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Bold 2% 41 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Coat 2% 41 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Dot 2% 41 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Edge 2% 41 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2 Foam 2% 41 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 48% 2
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Performance Market Segment Analysis C57758 Round: 0Decem ber 31, 2013
Performance Statistics Total Industry Unit Dem and 1,915 Actual Indus try Unit Sales 1,915 Segment % of Total Industry 8.4%
Next Year's Segm ent Growth Rate 19.8%
Performance Customer Buying Criteria Expectations Im portance 1. Reliability MTBF 22000-27000 43% 2. Ideal Position Pfmn 9.4 Size 16.0 29% 3. Price $25.00 - 35.00 19% 4. Age Ideal Age = 1.0 9%
Perceptual Map for Performance Segment
Top Products in Performance Segment
Nam e Market Share
Units Sold to Seg
Revision Date Stock Out
Pfm n Coord
Size Coord
Lis t Price MTBF
Age Dec.31
Prom o Budget
Cust. Aware- nes s
Sales Budget
Cust. Access- ibility
Dec. Cust.
Survey Aft 17% 317 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Bold 17% 317 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Coat 17% 317 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Dot 17% 317 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Edge 17% 317 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Foam 17% 317 6/30/2011 9.4 15.5 $33.00 25000 2.50 $700 46% $700 37% 20 Able 0% 2 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Baker 0% 2 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Cake 0% 2 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Daze 0% 2 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Eat 0% 2 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0 Fas t 0% 2 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 37% 0
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Size Market Segment Analysis C57758 Round: 0Decem ber 31, 2013
Size Statistics Total Industry Unit Dem and 1,984 Actual Indus try Unit Sales 1,984 Segment % of Total Industry 8.7%
Next Year's Segm ent Growth Rate 18.3%
Size Customer Buying Criteria Expectations Im portance 1. Ideal Position Pfmn 4.0 Size 10.6 43% 2. Age Ideal Age = 1.5 29% 3. Reliability MTBF 16000-21000 19% 4. Price $25.00 - 35.00 9%
Perceptual Map for Size Segment
Top Products in Size Segment
Nam e Market Share
Units Sold to Seg
Revision Date Stock Out
Pfm n Coord
Size Coord
Lis t Price MTBF
Age Dec.31
Prom o Budget
Cust. Aware- nes s
Sales Budget
Cust. Access- ibility
Dec. Cust.
Survey Agape 15% 307 5/25/2011 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Buddy 15% 307 5/25/2011 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Cure 15% 307 5/25/2011 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Dune 15% 307 5/25/2011 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Egg 15% 307 5/25/2011 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Fum e 15% 307 5/25/2011 4.0 11.0 $33.00 19000 2.60 $700 46% $700 42% 27 Able 1% 24 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Baker 1% 24 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Cake 1% 24 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Daze 1% 24 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Eat 1% 24 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2 Fas t 1% 24 11/21/2010 5.5 14.5 $28.00 17500 3.10 $1,000 55% $1,000 42% 2
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Market Share Report C57758 Round: 0Decem ber 31, 2013
Actual Market Share in Units Trad Low High Pfmn Size Total Industry Unit Sales 7,387 8,960 2,554 1,915 1,984 22,800
% of Market 32.4% 39.3% 11.2% 8.4% 8.7% 100.0% Able 13.0% 0.5% 0.1% 1.2% 4.4% Acre 3.6% 16.7% 7.7% Adam 14.3% 1.6% Aft 1.6% 16.5% 1.6% Agape 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Baker 13.0% 0.5% 0.1% 1.2% 4.4% Bead 3.6% 16.7% 7.7% Bid 14.3% 1.6% Bold 1.6% 16.5% 1.6% Buddy 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Cake 13.0% 0.5% 0.1% 1.2% 4.4% Cedar 3.6% 16.7% 7.7% Cid 14.3% 1.6% Coat 1.6% 16.5% 1.6% Cure 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Daze 13.0% 0.5% 0.1% 1.2% 4.4% Dell 3.6% 16.7% 7.7% Dixie 14.3% 1.6% Dot 1.6% 16.5% 1.6% Dune 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Eat 13.0% 0.5% 0.1% 1.2% 4.4% Ebb 3.6% 16.7% 7.7% Echo 14.3% 1.6% Edge 1.6% 16.5% 1.6% Egg 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Fas t 13.0% 0.5% 0.1% 1.2% 4.4% Feat 3.6% 16.7% 7.7% Fist 14.3% 1.6% Foam 1.6% 16.5% 1.6% Fum e 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%
Potential Market Share in Units Trad Low High Pfmn Size Total Units Dem anded 7,387 8,960 2,554 1,915 1,984 22,800
% of Market 32.4% 39.3% 11.2% 8.4% 8.7% 100.0% Able 13.0% 0.5% 0.1% 1.2% 4.4% Acre 3.7% 16.7% 7.7% Adam 14.3% 1.6% Aft 1.6% 16.5% 1.6% Agape 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Baker 13.0% 0.5% 0.1% 1.2% 4.4% Bead 3.7% 16.7% 7.7% Bid 14.3% 1.6% Bold 1.6% 16.5% 1.6% Buddy 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Cake 13.0% 0.5% 0.1% 1.2% 4.4% Cedar 3.7% 16.7% 7.7% Cid 14.3% 1.6% Coat 1.6% 16.5% 1.6% Cure 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Daze 13.0% 0.5% 0.1% 1.2% 4.4% Dell 3.7% 16.7% 7.7% Dixie 14.3% 1.6% Dot 1.6% 16.5% 1.6% Dune 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Eat 13.0% 0.5% 0.1% 1.2% 4.4% Ebb 3.7% 16.7% 7.7% Echo 14.3% 1.6% Edge 1.6% 16.5% 1.6% Egg 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% Fast 13.0% 0.5% 0.1% 1.2% 4.4% Feat 3.7% 16.7% 7.7% Fis t 14.3% 1.6% Foam 1.6% 16.5% 1.6% Fume 0.3% 15.5% 1.4% Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%
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Perceptual Map C57758 Round: 0Decem ber 31, 2013
Perceptual Map for All Segments
Andrews Name Pfmn Size Revised Able 5.5 14.5 11/21/2010 Acre 3.0 17.0 5/25/2009 Adam 8.0 12.0 4/18/2012 Aft 9.4 15.5 6/30/2011 Agape 4.0 11.0 5/25/2011
Baldwin Name Pfmn Size Revised Baker 5.5 14.5 11/21/2010 Bead 3.0 17.0 5/25/2009 Bid 8.0 12.0 4/18/2012 Bold 9.4 15.5 6/30/2011 Buddy 4.0 11.0 5/25/2011
Chester Name Pfmn Size Revised Cake 5.5 14.5 11/21/2010 Cedar 3.0 17.0 5/25/2009 Cid 8.0 12.0 4/18/2012 Coat 9.4 15.5 6/30/2011 Cure 4.0 11.0 5/25/2011
Digby Name Pfmn Size Revised Daze 5.5 14.5 11/21/2010 Dell 3.0 17.0 5/25/2009 Dixie 8.0 12.0 4/18/2012 Dot 9.4 15.5 6/30/2011 Dune 4.0 11.0 5/25/2011
Erie Name Pfmn Size Revised Eat 5.5 14.5 11/21/2010 Ebb 3.0 17.0 5/25/2009 Echo 8.0 12.0 4/18/2012 Edge 9.4 15.5 6/30/2011 Egg 4.0 11.0 5/25/2011
Ferris Name Pfmn Size Revised Fas t 5.5 14.5 11/21/2010 Feat 3.0 17.0 5/25/2009 Fist 8.0 12.0 4/18/2012 Foam 9.4 15.5 6/30/2011 Fum e 4.0 11.0 5/25/2011
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HR/TQM Report C57758 Round: 0Decem ber 31, 2013
HUMAN RESOURCES SUMMARY
Andrews Baldwin Ches ter Digby Erie Ferris
Needed Com plement 701 701 701 701 701 701
Complem ent 700 700 700 700 700 700
1st Shift Com plement 640 640 640 640 640 640
2nd Shift Complem ent 60 60 60 60 60 60
Overtime% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%
Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
New Em ployees 70 70 70 70 70 70
Separated Em ployees 0 0 0 0 0 0
Recruiting Spend $0 $0 $0 $0 $0 $0
Training Hours 0 0 0 0 0 0
Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Recruiting Cos t $70 $70 $70 $70 $70 $70
Separation Cost $0 $0 $0 $0 $0 $0
Training Cost $0 $0 $0 $0 $0 $0
Total HR Admin Cost $70 $70 $70 $70 $70 $70
Labor Contract Next Year
Wages $21.00 $21.00 $21.00 $21.00 $21.00 $21.00
Benefits 2,500 2,500 2,500 2,500 2,500 2,500
Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Annual Rais e 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Starting Negotiation Position
Wages
Benefits
Profit Sharing
Annual Rais e
Ceiling Negotiation Position
Wages
Benefits
Profit Sharing
Annual Rais e
Adjusted Labor Demands
Wages
Benefits
Profit Sharing
Annual Rais e
Strike Days
TQM SUMMARY Andrews Baldwin Ches ter Digby Erie Ferris Process Mgt Budgets Last Year CPI Sys tem s $0 $0 $0 $0 $0 $0 Vendor/JIT $0 $0 $0 $0 $0 $0 Quality Initiative Training $0 $0 $0 $0 $0 $0 Channel Support System s $0 $0 $0 $0 $0 $0 Concurrent Engineering $0 $0 $0 $0 $0 $0 UNEP Green Program s $0 $0 $0 $0 $0 $0 TQM Budgets Last Year Benchm arking $0 $0 $0 $0 $0 $0 Quality Function Deploym ent Effort $0 $0 $0 $0 $0 $0 CCE/6 Sigm a Training $0 $0 $0 $0 $0 $0 GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0 Total Expenditures $0 $0 $0 $0 $0 $0 Cumulative Impacts Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Labor Cos t Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction R&D Cycle Tim e 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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