assignment

the_research_process.docx

The research process:

researchprocess

* Many research projects will involve

· Secondary and primary research

· Collection of quantitative and qualitative data

*Information –Design Research

Type of Information	Research
# of units sold in a new market during the last 5 years (Quantitative, available)	Secondary research, a market research report or an online collected trade report
# of customers in a new target market who are not satisfied with a service which company wants to replace (Quantitative, not available)	Primary research, survey asking a sample selection of customers their satisfaction level
The features of a car that are most appealing to consumers in a new market (Qualitative, might be available)	Secondary research, characteristics of best-selling cars, then primary research on consumer preferences
Regulations for selling pharmaceutical products in a new market (Descriptive data, maybe available)	Secondary research, government online websites

· Title page

· Table of contents

· Executive summary

· Introduction

· Identification of research objectives and methodology

· Identification of strategic and tactical issues

· Findings

· Recommendation and action plan

· Appendices

· Bibliography