Marketing Paper
scayhe(Remember to delete this page.)
Notes on APA in a Formal Assignment
· Set margins to 1 inch all around.
· Use 12-point Times New Roman font and make sure to double space.
· Paragraphs should be at least three to four sentences.
· Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed.
· Indent the first line of every paragraph 5 spaces.
· Be careful not use personal pronouns such as “I.”
Use the following template for your paper. Be sure to replace all the text in this template with your own writing. This entire first page can be deleted after you review the suggestions. The paper should begin with your title page below.
Title of Your Paper
Your Name
Southern New Hampshire University
Introduction (Remember to delete this heading.)
In your opening sentence, very briefly introduce your paper. Three or four sentences are sufficient. Refer to the Final Paper document for specific guidelines for this paragraph.
Positioning for XXX (Include this heading and replace the XXX with your brand.)
Refer to the Final Paper document for specific guidelines and examples for this paragraph.
Market Share for XXX (Include this heading and replace the XXX with your brand.)
Refer to the Final Paper document for specific guidelines and examples for this paragraph.
Marketing Research for XXX (Include this heading and replace the XXX with your brand)
Refer to the Final Paper document for specific guidelines and examples for this paragraph.
Conclusion (Remember to delete this heading.)
The conclusion reminds the reader what your paper is about and allows you to make a final point without introducing new information. Three or four sentences are sufficient. Refer to the Final Paper document for specific guidelines and examples for this paragraph.
Boston Consulting Group Matrix for XXX (Include this heading and replace the XXX with your brand.)
Name of Product |
Market |
Description |
Market Growth Rate |
Share of This Market |
BCG Category |
Strategy |
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References
Tanner, J., Raymond, M. & Schuster, C. (2010). Principles of marketing (1st ed.). Irvington, NY: Flatworld Knowledge.
(Remember to delete this paragraph.) Make sure that you provide appropriate citations in APA style. The text is provided as an example and should be kept in your paper. Remember to cite all the sources that you used to write this paper. References you have used should be included in alphabetical order by the author’s last name, first initial.