swot

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Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. Use a SWOT analysis to evaluate your market and future competition. Submit a PowerPoint presentation of your SWOT analysis in no more than 10-12 slides. Include your recommendations for benchmarking and creating a competitive advantage based on the analysis.

Strengths and weaknesses are clear and encompass a complete representation of the market and future competition. Specific examples are used to support ideas.

20

Opportunities and threats are clear and encompass a complete representation of the market and future competition. Specific examples are used to support ideas.

20

Recommendations are insightful with clear and concrete ideas on benchmarking the company’s products and creating a competitive advantage.

12

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.

8

Total:

60