306-Strategic management Assignment.
Strategic Management Unit 306 – Research PaperFormat
I. Cover Page (title of project, name, student ID, date, course, professor, location)
II. Table of Contents
III. Executive Summary (approximately 1 typed page)
IV. Overview of the Organization
1. Brief description of the company
2. Strategic overview: Mission, Vision, Values
3. Where it was, where it is, where it wants to go
V. SWOT Analysis of the Organization
1. Discuss in detail the internal strengths, weaknesses and external opportunities, threats
VI. Strategic Topics to be Analyzed
1. Define a corporate level strategy or business level strategy
2. Define how one or more specific functional levels of the business will help execute the strategy. You may want to consider key areas such as Marketing/Sales, Finance, HR, Operations, IT, R&D.
VII. Conclusion
1. What specific conclusions can you draw from your analysis? What are the potential successes or expectations of the strategy? Strong conclusion needs to pull your paper together.
VIII. Reference Page
1. Minimum references: 3 to 5. Internet, books, magazines, periodicals, personal interview, etc.
Note: All papers must be submitted in Word format only, 11 or 12 point font, prefer Arial or Calibri. No write-protected papers. Upload to Chifley website by 5:00PM of the last day of class (class 4)