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BUSM3200 Strategic Management Assignment marking criteria Semester 2 2013 SIM

Student Name: Student ID:

1

Report Element

High Distinction 80-100

Distinction 70-80

Credit 60-69

Pass 50-59

Fail 0-49

The background information of the company (firm) or

SBU (10%)

Provides a good context of the business strategy analysis for the company/SBU through an in-depth synthesis of background information from relevant sources representing various points of view/approaches.

Presents information from relevant sources representing various points of view/approaches with some synthesis in order to provide the context of the business strategy analysis for the company /SBU.

Presents relevant background information from relevant sources representing various points of view/approaches.

Presents information from some relevant sources representing limited points of view/approaches.

Presents irrelevant information from irrelevant sources in an unstructured manner.

Macro-

environment

analysis (15%)

Demonstrates the ability to conduct a comprehensive and in-depth analysis on macro-environment of the company/SBU with evidence of all relevant contextual factors by applying an appropriate analytical framework. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly and logically stated and are thoroughly justified.

Demonstrates the ability to conduct a comprehensive analysis on macro- environment of the company/SBU with evidence of most relevant contextual factors by applying an appropriate analytical framework. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly and logically stated.

Demonstrates the ability to construct an analysis on macro-environment of the company/SBU with evidence of some relevant contextual factors by applying an appropriate analytical framework, but the analysis is superficial and/or is too narrowly focused. The purpose and the conclusion of the analysis are stated.

Demonstrates basic ability to construct an analysis on macro-environment of the company/SBU with evidence of a few relevant contextual factors by applying an appropriate analytical framework, but the analysis is superficial and/or is too narrowly focused. The purpose and the conclusion of the analysis are not clearly stated.

Is unable to identify important contextual factors and/or conduct an analysis on macro-environment of the company/SBU by applying an appropriate analytical framework. The purpose and the conclusion of the analysis are poorly presented.

Industry analysis (15%)

Demonstrates the ability to conduct a comprehensive and in-depth industry analysis with evidence of all relevant contextual factors by applying an appropriate analytical framework. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly and logically stated and are thoroughly justified.

Demonstrates the ability to construct a comprehensive industry analysis with evidence of most relevant contextual factors by applying an appropriate analytical framework. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly and logically stated.

Demonstrates the ability to construct an industry analysis with evidence of some relevant contextual factors by applying an appropriate analytical framework, but the analysis is superficial and/or is too narrowly focused. The purpose and the conclusion of the analysis are stated.

Demonstrates basic ability to construct an industry analysis with evidence of a few relevant contextual factors by applying an appropriate analytical framework, but the analysis is superficial and/or is too narrowly focused. The purpose and the conclusion of the analysis are not clearly stated.

Is unable to identify important contextual factors and/or conduct an industry analysis by applying an appropriate analytical framework. The purpose and the conclusion of the analysis are poorly presented.

Internal Strategic Capabilities

analysis (15%)

Demonstrates an excellent understanding of the concept of strategic capabilities, and the ability to identify and justify the strategic capabitilies for the company /SBU by researching, organising and synthesising a wide range of appropriate information sources. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly and logically stated and are thoroughly justified.

Demonstrates a good understanding of the concept of strategic capabilities, and the ability to identify the strategic capabitilies for the company /SBU by using a range of appropriate information sources. The purpose of the analysis, the interconnectedness of the factors, and the conclusion of the analysis are clearly and logically stated.

Demonstrates the understanding of the concept of strategic capabilities, and ability to identify the strategic capabitilies for the company /SBU by using some relevant information, but the variety of the information is limited and not all sources are appropriate. The purpose and the conclusion of the analysis are stated.

Demonstrates a basic understanding of the concept of strategic capabilities and is able to use some relevant information sources to identify the strategic capabitilies for the company /SBU, but is not always appropriate , nor sufficient to support the analysis. The purpose and the conclusion of the analysis are not clearly stated.

Demonstrates a poor or incorrect understanding of the concept of strategic capabilities and is unable to use relevant information to identify the strategic capacities for the company/SBU. The purpose and the conclusion of the analysis are poorly presented.

Identification of current business strategy (15%)

Demonstrates an excellent understanding of concept of business strategy and insightfully discusses the general type of business strategy that the company/SBU implements by examining its strategy statement and its value chain activities.

Demonstrates a good understanding of the concept of business strategy; by examining its strategy statement and its value chain activities, general type of business strategy that the company/SBU implements is clearly identified and

Demonstrates the understanding of the concept of business strategy by examining its strategy statement and its value chain activities, general type of business strategy that the company/SBU implements is identified and discussed;

Demonstrates a basic understanding of the concept of business strategy; is able to identify the general type of the company/SBU’s strategy by using some relevant information sources and theories.

Demonstrates a poor or incorrect understanding of the concept of business strategy; unable to use relevant information to identify the general type of business strategy for the company /SBU; the discussion is poorly presented.

BUSM3200 Strategic Management Assignment marking criteria Semester 2 2013 SIM

Student Name: Student ID:

2

Marker: Signature: Date:

A wide range of relevant information sources and theories are critically analysed and synthesised to support the discussion

logically discussed; a range of relevant information sources and theories are critical analysed and synthesised to support the discussion.

some relevant information sources and theories are used to support the discussion.

Evaluation of the suitability of the current business strategy (15%)

Presents excellent critical analysis and synthesis of complex ideas into a coherent, logical and convincing evaluation for the current business strategy of the company/SBU based on the outcomes of previous analysis.

Presents good critical analyses and synthesis of complex ideas into a coherent, logical and convincing evaluation for the current business strategy of the company/SBU based on the outcomes of previous analysis.

Presents some critical analyses and synthesis of complex ideas into a logical evaluation for the current business strategy of the company/SBU based on the outcomes of previous analysis.

Is able to use the outcomes of previous analysis to evaluate the suitability for the current business strategy of the company/SBU.

Is unable to evaluate the current business strategy of the company/SBU by analysing and synthesising the outcomes of previous analysis.

The overall presentation of the report (including

executive summary) and

referencing (15%)

The report is well organised and professionally presented, with a well written executive summary. Students use correctly all of the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) and demonstrate a full understanding of the ethical and legal restrictions on the use of published, confidential, and/or proprietary information.

The report is well organised and professionally formatted, with a well written executive summary. Students use correctly three of the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) and demonstrates a full understanding of the ethical and legal restrictions on the use of published, confidential, and/or proprietary information.

The report is logically structured with an executive summary. Students use correctly two of the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) and demonstrates a full understanding of the ethical and legal restrictions on the use of published, confidential, and/or proprietary information.

The report is correctly formatted with an executive summary. Students use correctly one of the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) and demonstrates a full understanding of the ethical and legal restrictions on the use of published, confidential, and/or proprietary information.

The report is incorrectly structured with a poorly-written executive summary (or executive summary is missed). Students fail to use correctly one of the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) and demonstrates a full understanding of the ethical and legal restrictions on the use of published, confidential, and/or proprietary information.

General Comments: