Ad Review

Review the article:  Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from Retrieved from EBSCOHost.  In a 2-3 page paper, answer the following:  Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.  Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?