Revise the Communication planning sheet. Then write a business memo about the case study.

Audience

The audiences are 12 salespersons working with the organization. The audience is heterogeneous with regard to age, gender and cultural affiliations.

Purpose

The purpose of the presentation is to improve the writing skills of the salespersons in order to bolster the performance of the organization.

Focus

By learning good writing skills, the salespeople will improve their presentation skills. Pre- and post-training evaluations will further help to clarify roles and boost company image.

Emotion

Conversational with a colorful passionate enthusiastic feel

Format

Instruction will take place through face-to-face communication as well as follow-up activities through email.

Approach

Direct approach that will entail telling the audience upfront about the intention and purpose of the workshop and training

Introduction

Writing skills are fundamental requisites for effective performance of the organization. Lack of effective writing capabilities can lead to lost goodwill, wasted effort and wasted time, which can negatively affect the performance of the organization. By getting expert training on good writing skills, employees will gain a better understanding of how to improve their correspondence.

Body

To improve the performance and image of the logistics company, it is fundamental for employees to sharpen their writing capabilities. Although the organization will incur some costs, the learning from the 2-day workshop will aid to improve long-term growth and cut costs.

Currently, salespeople in the organization have poor writing capabilities, and through mentorship and coaching from Write Stuff, employees will sharpen their skills and the organization will serve as an example to other companies in the industry with similar problems.

The workshop will also improve the communication and interpersonal skills of the salespeople, which is important for guaranteeing growth especially in the logistics industry.

Conclusion

With the various drawbacks that might arise because of poor writing skills, it is paramount for employees to receive training on how they can improve this vital aspect in business. This will help to improve the image of the company and subsequently increase sales.

Visuals

PowerPoint presentations detailing vital statistics of how companies can lose when employees do not have the required writing capacities will be used to illuminate the nature and extent of the problem.