complete an analysis of Wal-Mart and Target
GM506 | Strategic Financial Analysis
1
Please complete steps 1, 2, and 3 of the white paper Final project for instructor review in this
unit. The financial statements can be submitted as a separate PDF or included in a Word®
file with the selection of your two (2) companies. Please do not submit more than two (2) files.
Unit 1 Assignment steps for preparation of the white paper due:
1. Select a publicly held company.
2. Select a benchmark firm to compare your company against. The benchmark firm is typically
the largest competitor.
3. Obtain the firm’s balance sheet, income statement, and statement of cash flows for the past
3 years. Download and read the firm’s annual report to get a sense of this company.
4. State why you chose the companies you did.
5. What are the differences between the two companies?
6. State why you would or would not invest in this company versus the competitor (i.e.
benchmark firm).
Submit your 400 word Unit 1 Assignment 2 white paper to the Unit 1 Assignment 2 Dropbox. The
financial statements can be submitted separately in pdf format. The Annual Report and the financials
of the competitor should not be submitted.
See the grading rubric below for Unit 1 Assignment 2.
U nit 1 Assignment 2 Rubric:
Part 1 of the Financial Analysis Report due in Unit 1 .
GM506 | Strategic Financial Analysis
2
Criteria Level 4 Level 3 Level 2 Level 1 Earned
(Excellent)
(Good)
(Fair)
(Poor)
Criterion 1:
(8 pts.)
Writing, spelling, and grammar
Consistently and
ably uses
properly
structured
paragraphs,
sentences,
grammar, and
spelling.
Consistently and
ably uses properly
structured
paragraphs,
sentences,
grammar, and
spelling, with some
minor errors.
Inconsistently uses
properly structured
paragraphs,
sentences,
grammar, and
spelling.
Document
Includes quite a few
errors.
Does not consistently use properly structured paragraphs, sentences, grammar, and spelling. Document includes
obvious errors.
Mechanics and structure
8 7 6 5 Earned:
Criterion 2: (20 pts.) Checklist:
• Provides the firm’s balance sheet, income statement, and statement of cash flows for last 3 years.
• States why
he/she chose
the
companies
they did and
the
differences
between the
two
companies.
.
• States why
or why not invest in the company
versus the
benchmark
competitor firm.
Provides all of
the firms’
financial
statements for
the last 3 years
and his/her
reasons for
choosing the
two companies
and the
differences
between them.
(12 pts.)
Demonstrates a
thorough grasp
of financial
theory and
methodology in
their reasoning
as to why they
would or would
not invest in the
selected
company versus
the benchmark
competitor. (8
ps.)
Provides all of the firms’ financial statements for the last 3 years and most of his/her reasons for choosing the two companies and most of the differences between them.
(9 pts.)
Demonstrates a
sound grasp of
financial theory and
methodology in
their reasoning as
to why they would
or would not invest
in the selected
company versus
the
benchmark
competitor, but may
lack a few details.
(7 pts.)
Provides most
all of the firms’ financial statements for the last 3 years and some of his/her reasons for choosing the two companies and many of the differences between them. (8 pts.) Demonstrates a
basic grasp of
financial theory and
methodology in their
reasoning as to why
they would or would
not invest in the
selected company
versus the
benchmark
competitor, but may
lack several
details. (6 pts.)
Provides a few of the firms’ financial statements for the last 3 years and little in the way of substantive reasons for choosing the two companies and provides few of the differences between them. (7 pts.)
Demonstrates a
limited grasp of
financial
theory and methodology in their
reasoning as to
why they would or
would not
invest in the
selected company
versus the
benchmark
competitor. (5 pts.)
Content 20 16 14 12 Earned:
GM506 | Strategic Financial Analysis
3
Unit 1 Assignment 2: Financial Analysis Report —Part1
Preview Unit 3 Financial Analysis Report —Part 2: Assignment 2 here.
Criterion 3:
(12 pts.)
Critical thinking
and analysis
Response
exhibits strong
higher-order
critical thinking
and analysis
(e.g., evaluation).
Paper shows
original thought.
Response exhibits some higher-order critical thinking and analysis (e.g., application of
information). Paper
shows some
original thought.
Response
exhibits simplistic or
reductive thinking
and analysis but
does demonstrate
comprehension.
Paper shows no
original thought.
Response exhibits
simplistic or
reductive thinking
and analysis and
demonstrates
limited knowledge
of the subject
matter.
Critical thinking and analysis
12 9 8 7 Earned:
Total (40pts.) Less than poor =
0 pts.
Earned: