Ch 2
RAFIKI I WAS LAZY AND I COPIED AND PASED THE QUESTIONS, AGAIN YOU DON’T HAVE TO ANSWER THEM PICK A CONCEPT FROM EACH QUESTION AND WRITE A SHORT PARAGRAPH TO DEMONSTRATE I UNDERSTOOD THE CHAPER OK.
· 1. Explain the importance of analyzing and understanding the firm’s external environment.
· 2 Define and describe the general environment and the industry environment.
· 3 Discuss the four parts of the external environmental analysis process.
· 4 Name and describe the general environment’s seven segments.
· 5 Identify the five competitive forces and explain how they determine an industry’s profitability potential.
· 6 Define strategic groups and describe their influence on firms.
· 7 Describe what firms need to know about their competitors and different methods (including ethical standards) used to collect intelligence about them.
8. ORGANNIZATIONAL INTELIGENCE.