| Points: 20 | Week 5 Discussion: Are You Sitting on a Million Dollar Idea? |
| Criteria | No Attempt | Below Expectations 1 | Below Developing2 | Developing 3 | Below Exemplary 4 | Exemplary 5 |
| | 0 |
| Create a video showing the product that you would like to see revamped or created from scratch. | Does not attempt to create video. | Describes what they would change about a product in a text post. | Shoots video by talking into camera only. Does not provide anything but a screen shot of face talking. | Provides screen shots of a product example to be revamped or created from scratch, but does not provide a cleardescription of what will be changed about the product and why it would be better. | Video was difficult to understand due to quality or format. | The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly. |
| | | | | | | All of the other guidelines are followed. |
| Suggest who the target market is for your new creation. | Does not provide information. | The target market was stated to be “everyone” or an unsegmented market. | The target market the same as the original product, and no reason was given for the lack of change. | The target market was changed to a segmented portion of the population, but no reason was given for why this product would be given for this segment. | Video was difficult to understand due to quality or format. | The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly. |
| | | | | | | All of the other guidelines are followed. |
| Upload your video to the discussion thread using Kaltura. | Does not provide video. | Video link in inserted to thread by copying it, but not uploaded via Kaltura. | Video was embedded using YouTube. | Video was embedded using Kaltura. However, student created the video using an iPhone or iPad and did not save the file in a mobile compatible format (MP4). Video is slow processing and slow to start. | Video was difficult to understand due to quality or format | The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly. |
| | | | (for auditing purposes, Student created videos need to be uploaded into Kaltura). | | | All of the other guidelines are followed. |
| Response to Peer | Does not respond to peer. | The student merely restates/summarizes another student’s response. | Responded to at least one other student, but response was not substantive. Follow-up question might or might not be included | The answer is too short and not fully developed (below 10 sentences more than 5 sentences) | One follow-up question was not included. Or the post was not labeled with the peer’s name. | Responded to at least one other student; response was substantive and all of the other guidelines are followed. |
| | | | To improve the student could provide a description of issue and how these facts are related to the discussion thread topic, or provide a different point of view. |
| | | The student merely states an opinion or offers a superficial reaction. | | The response does not demonstrate an understanding of important concepts by furthering the discussion conversation using at least 1 topic mentioned by peer. | | Post is labeled with peer’s name |
| | | The answer is too short and not fully developed (below 5 sentences). | | The post could have been better by furthering the discussion by introducing a new point of view. Or a real life example could be used to illustrate a new point of view. |
amybeth1976
discussion_5_grading_rubric_8.7.17.xlsx
