Creating Value Through Global Strategy

Words: 500 words

Industry: Pharmaceuticals

Client Company: Bayer

Home Country: Germany

4 prospective countries: Canada, Chile, India, China

Question:

1. What is the comparative market size of the industry in each of the 4 countries by 2020? (Hint: Use something like the number of passenger car registrations to size the automobile industry, other metrics for other industries) and how might that impact your decision on prioritizing the countries in your global business strategy?

Group Project Background:

The Group Strategy Project of this seminar involves writing a proposal for a foreign direct investment by a major real company into a foreign country. This Week 5 Assignment is designed to provide the global industry comparative analysis that will support your decision as to which industry (Week 5) / country (Week 6) / firm (Week 7) in which to make the foreign direct investment. Thus Week 5 focuses on industry choice and a preliminary country choice. In Weeks 6 and 7 you will continue your research and analysis by performing a more detailed country choice and in Week 7, a partner firm choice.

Please use a minimum of 3 scholarly sources**