| Presentation by Tony Student |
| Slide Number | Slide Title | Slide Text | Narrative | Comments |
| 1 | Social Media in the Workplace | | Title Slide |
| 2 | Agenda | | For today's agenda we are going to cover the following topics: |
| 3 | Introduction |
Social Media is a great way to network and keep in contact with friends, it can also be the end of your career. Social Media can affect you in the work place in many ways. Once you post something on the internet it never disappears even if you choose to delete it. Everyone can access the things you share on social media, that includes your boss or potential employers. In this presentation we are going to discuss the potential ways using Social Media can get you fired.
| How Do I use social media in the workplace - From my point of view |
| 4 | Cost Effective | Reduces PRODUCTIVETY |
| 5 | Recruiting new employees | RACIST, SEXICT, OR OFFENSIVE COMMENTS | Cost Effective - How can it say you money? |
| 6 | An increase in brand awareness | COMPLAINING ABOUT YOUR JOB |
| 7 | More inbound traffic | SHARING CONFIDENTIAL INFORMATION | Recruiting new employees - How can you market yourself to get new employees |
| 8 | More options when being searched | BROADCASTING YOUR JOB SEARCH |
| 9 | BRAND AUTHORITY | POLITICAL OPINIONS | Posting Positions - Advertising for free online |
| 10 | Conclusion, Q&A | BROADCASTING DRUG USE | So we have heard about the importance of social media in the workplace and noticed how social media plays a big part in our day to day living. Any questions about any of the material we have learned. |
| | Best Buy Case Study | COMPLAINING ABOUT YOR BOSS | This section will talk about how Best Buy manages it's Social Media platform |
| 12 | Best Buy Case Study | CALLING IN SICK | Best Buy is a retailer of consumer electronics and home good with both brick and mortar and online e-commerce site. Best Buy also services what it sells, as part of this support structure, you can interact with Best Buy through their social media presence on Twitter using the handle @BestBuy.
BestBuy relies heavily on social media and to facilitate good behavior on that platform they have created a clear social media policy that applies to their employees. Some of the highlights that come from their policy include:
Disclosing their affiliation to Best Buy - It is important that when you are acting as an agent of the company that you let your customers know that you are a representative, not doing so is dishonest.
State that the opinion that they post when not acting on the official BestBuy social media account are their own opinion. The beauty of freedom of speech is that it is free, but it is important to provide that buffer to your employer when you have a divergent view of a certain topic.
Keep company secrets, secret. Employees are prohibited from sharing information that they are not specifically authorized to disclose as this can cause brand damage, which can translate into monetary damages to the company. |
| 13 | Best Buy Case Study | Best Buy’s Social Media Policy * is clear (continued)
Employees are expected to act ethically
Content with racial, ethnic, sexual, religious, and physical disability slurs are not tolerated
Best Buy enables it’s employees to effectively use Social Media for business
| Act ethically, after all honesty is the best policy, it help build consumer trust in the brand and shows the integrity of the employees that Best Buy hires.
Slurs of any kind are not tolerated at any level by Best Buy; those found in violation are subject to disciplinary action.
Best Buy's policy helps set the guidlines that all their employees should follow as they are encouraging the positive interaction with customers and do so by enabling the use of social media as part of the normal business model.
If you would like to read the full policy, it is available at the url provided in this presentation. |
| 14 | Closing Remarks | Social Media is business enabler
Have a clear Social Media Policy
Follow the five practices
Understand Company Policy
Personal and Professional Interactions
Public Versus Private Communications
The Washington Post Test
Remember the Golden Rule
| We have covered a lot of material, so I wanted to leave you with these final thoughts. As we have seen throughout this talk, social media is a definite business enabler and can help set your company apart from the rest in the field. To do so, a business should have a clear social media policy which informs an employee on what is acceptable when using social media platforms on behalf of the company.
Finally we have covered over the five leading practices as it pertains to social media.
Understand the Company Policy - Those are the rules your company expects you to follow
Personal and Professional Interactions - Use social media as a tool to get work done and be mindful of how you interact with others
Public Versus Private Communications - Understand what is okay to post to the public versus what you should keep secret to protect your company
The Washington Post Test - When in doubt try applying this test to see if it is appropriate to disclose certain information
Remember the Golden Rule - Repeat after me: "Treat others as you would like to be treated"
Each of these practice areas will help you navigate the sometimes complex waters of social media. If you are able to master each of these areas, then the opportunities to building a strong online brand for your company is limitless. |
| 15 | Questions and Answers | | Now is the time for asking those questions that you may have been afraid to ask. If there are no further questions, I would like to thank you very much for taking the time to listen to me on the value of Social Media in the Workplace. |
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