Strategic Management

Sheet1

	Competitive Alternative Map
	#	Competitive Alternative	Our Company	Competitor 1	Competitor 2
	1	Delivery Time	6	7	3
	2	Product Quality	9	4	9
	3	Distribution Network	4	8	7
	4	Customer Service	8	4	9
	5	Online Sales	2	5	3
	6	Promotion	8	3	2
	7	Price	7	3	5

Our Company Delivery Time Product Quality Distribution Network Customer Service Online Sales Promotion Price 6.0 9.0 4.0 8.0 2.0 8.0 7.0 Competitor 1 Delivery Time Product Quality Distribution Network Customer Service Online Sales Promotion Price 7.0 4.0 8.0 4.0 5.0 3.0 3.0 Competitor 2 Delivery Time Product Quality Distribution Network Customer Service Online Sales Promotion Price 3.0 9.0 7.0 9.0 3.0 2.0 5.0 Our Company Delivery Time Product Quality Distribution Network Customer Service Online Sales Promotion Price 6.0 9.0 4.0 8.0 2.0 8.0 7.0 Competitor 1 Delivery Time Product Quality Distribution Network Customer Service Online Sales Promotion Price 7.0 4.0 8.0 4.0 5.0 3.0 3.0 Competitor 2 Delivery Time Product Quality Distribution Network Customer Service Online Sales Promotion Price 3.0 9.0 7.0 9.0 3.0 2.0 5.0

Sheet2

Sheet3