management
chen11111
newsletter_class_lecture_2.pptxE-newsletter writing skills
Identify organization’s purpose and support it through a collection of shorter pieces, often organized by content or departments
Create audience-centered documents for a targeted reading group
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
Adjust message to needs of digital communication
Make adjustments to screen limitations
Respect pros and cons of e-mail speed and spread
Organize in “layers” of detail … Online readers are busy and scan rather than read
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
“Bite” … corresponds to a list of article headings that may create enough reader interest to scroll down the page
“Snack” … provides more volume than a “bite” but is only a short paragraph … should provide much of who, what, when, where, why and how
“Meal”… the full article and usually appears with a link to a website for more information
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
Apply elements of visual communication –
Use typography and graphic aid – to support written text
Use headings
Use short paragraphs
Use layout for reader ease and understanding
Collaborate with others to design, write, and edit articles
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
Practice journalistic techniques … captivating headlines and “inverted pyramid” organization, employing copyright, and citing sources
Answer journalistic questions of who, what, where, when, how, and why
sometimes there will be a “word count” limit to fill the space available so be concise
Identify sources and “fair use” with url
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
Qualities needed
Usefulness
Proximity
Impact
Timeliness
Attributions
Headlines
“pull quotes” HOOKS
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
USE COLOR
USE GRAPHICS – CHARTS, TABLES, PHOTOGRPHS, ILLUSTRATIONS
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
INVERTED PYRAMID
MOST IMPORTANT INFORMATION PLACED AT TOP
LEAST IMPORTANT INFORMATION PLACED TOWARD BOTTOM
“HOOK” TO GET ATTENTION
REQUIRES A CONCLUSION WHICH IS OFTEN THE MOST DRAMATIC PART OF THE STORY
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing skills
MGMT 350 BUSINESS COMMUNICATION
First page:
Title of newsletter
Volume 1 issue 1
Date
Master Editor
Contributing Editors
Table of Contents
E-newsletter writing skills
MGMT 350 BUSINESS COMMUNICATION
Last page:
Copyright
©Copyright 20.. Team All Rights reserved (but feel free to forward etc.)
Privacy information
Unsubscribe/subscribe
Website url
Contact details
For more information visit …
You are welcome to reprint this issue as long as you do not change the copy, you credit the authors, and you notify e-write at …..
If you know who would like to receive the e-newsletter, please pass this along or tell them they can subscribe at Http:// www…….com
Privacy … e-newsletter respects your privacy. We do not sell, rent or share your information with anybody, and will only use this data to send you the information you have requested.
Provide an easy to use unsubscribe option for every newsletter … You are receiving this newsletter because you signed up to receive it. To no longer receive our emails, click to unsubscribe.
| REA of Focus | Comments | Points Available | Points awarded |
| Assignment Content and Organization Subject line/clear purpose? Engaging headings Sequencing of articles Article: appropriate, interesting, newsworthy | 5 | ||
| Visual Communication Use of “white space”, short paragraphs, headings.. .the “bite”/“snack”/“meal” Style sheet followed, consistent format, font, design conventions; graphics | 5 | ||
| Word choice; Tone Persuasive /informative /supportive Clear; concise; precise Appropriate and consistent voice and tone | 4 | ||
| Format Protocol intro/link to more/ unsubscribe and other e-news conventions Grammar, punctuation, spelling, effective proofreading | 5 | ||
| Group -- role of each team member …who did what (editor/ article contributor/ etc.) | See individual comments | 5 possible | See individual comments |
| Total Points | 25 possible | 20 plus individual |
MGMT 350 BUSINESS COMMUNICATION
Rubric E-Newsletter and Article Collaborative Team Authors
Group Presentation Rating Form_________________
| Group and Individual participation (5 points) Master Editor | |
| Group and Individual participation (5 points) Page 1 | |
| Group and Individual participation (5 points) Page 2 | |
| Group and Individual participation (5 points) Page 3 | |
| Group and Individual participation (5 points) Page 4 | |
| Group and Individual participation (5 points) Page 5 |
MGMT 350 BUSINESS COMMUNICATION
