management
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newsletter_class_lecture_1.pptxNEWSLETTER
NEWSLETTER TEMPLATES
then request newsletter templates
Google …. QR code
Add to page 6 a QR code which represents your topic
Remember to cite your source
MGMT 350 BUSINESS COMMUNICATION
Brand: McLaren Linked to: A webpage promoting Advanced Telecom Services, a custom QR code developer. Credit: Advanced Telecom Services
NEWSLETTER PURPOSE
PART OF CORPORATE COMMUNICATIONS
TELLS A STORY
NEWSLETTERS HAVE COMPLETE CONTROL OVER FINAL STORY
MGMT 350 BUSINESS COMMUNICATION
Newsletter Purpose
Periodic reminder of organization to employees, customers, public, donors, etc.
Builds relationships and reputation with target readers
Can lead – through information and ease of action – to desired actions (purchases, public activities, votes, volunteering, etc.
MGMT 350 BUSINESS COMMUNICATION
Newsletter Purpose
Both informative and interesting
Catch readers attention
Informs and motivates diverse readers
MGMT 350 BUSINESS COMMUNICATION
PRINT OR ELECTRONIC
| PRINT NEWSLETTER | E-NEWSLETTER |
| Has subscribers | Has subscribers; makes an effort to explain how to unsubscribe |
| Is published according to a schedule | Is published according to a schedule |
| Keeps a focus – specific readers, topics, purpose | Keeps a focus – specific readers, topics, purpose |
| Arrives via print mail system or is distributed at workplace | Arrives in an e-mail in box |
| Uses a Masthead (date, volume number, and issue number ) that often contains the Nameplate (name of newsletter) | Uses a Nameplate, but probably has no Masthead. Subject Line of the e-mail message will list Nameplate and may include volume and issue. |
| Articles may vary in length; may need to use “jump lines” to indicate the story is continued on another page. | Articles generally are short, to conform to the limitations of the electronic medium. “jump lines” may not be needed; offers links to PDF or website. |
| Similar to a print newspaper or magazine. | Provides layers of details, with the “bite, snack, and meal” organization |
MGMT 350 BUSINESS COMMUNICATION
E-newsletter
Research suggests:
Readers identify organization for employees and customers
Reader is reminded about organization – reminder is POSITIVE
MGMT 350 BUSINESS COMMUNICATION
E-newsletter
Low cost to market company
Can track reader behavior; organization can revise or polish message
MGMT 350 BUSINESS COMMUNICATION
E-newsletters more powerful than print newsletter
Cost savings (no printing or distribution costs)
Email tracking (track reader response not available in print)
Connected to HTML
Can record “click through” to actual purchases or requests for information
The software can see type of articles most interesting
Capture reader response
E-newsletter writing
Consider primary and secondary audience and purpose
Writing emphasis on concise and lively
Craft headlines, leads, and layouts
Collaborative and project management skills
MGMT 350 BUSINESS COMMUNICATION
E-newsletter writing
Does NOT require graphic techniques
DOES require concise articles and newsworthy information
MGMT 350 BUSINESS COMMUNICATION
