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For this company I plan to invest in the development of an auto responder software technology. It is obvious that Apple inc is a force to reckon with in the app market. So, having an opportunity to invest in a creative idea like the development of an auto responder will give me the opportunity to tap into their expertise, innovation and clientele. Apparently, those consumers using apple products hold those products in high regard. Perhaps that is the reason the prices of most of Apple’s products are quite higher than those of the competition. Apparently, an auto responder software technology is an emailing platform that marketer in the internet space find quite useful. The technology will include lead capture pages and prewritten but customizable email campaigns that users can use to promote and grow their primary businesses. This tool will help users to set up marketing campaigns and lead capture pages of their interest depending on their specific niches, and let the business run on auto pilot.
Total points: 30
Module 5 Readings and Assignments
Complete the following readings early in the modul6e:
· Read the online lectures for Module 5
· From the textbook,
Accounting for Managers: Interpreting Accounting Information for Decision Making
, read the following chapters:
· Chapter 16: Budgeting
· Chapter 16 textbook Microsoft PowerPoint slides
· Chapter 17: Budgetary Control
· Chapter 17 textbook Microsoft PowerPoint slides
· Chapter 18: Strategic Management Accounting
· Chapter 18 textbook Microsoft PowerPoint slides
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