Marketing

Required Resources

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Please read the following chapters in  Integrated marketing communications: Advertising, public relations, and more :

· Chapter 7: Public Relations 

· Chapter 12: Trends in IMC

Articles

Breaking (some of) the rules during a crisis. (2006). PR News, 62(34), 1. Retrieved from the ProQuest database

How to...pitch a blog. (2006). PR News, 62(34), 1. Retrieved from the ProQuest database.

Ovaitt, F. & Jeffries-Fox, B. (2006). Tip sheet: In an eventful time, what's the sponsor's ROI? PR News, 62(36), 1. Retrieved from the ProQuest database. 

Recommended Resources

Websites

American Marketing Association (Links to an external site.)Links to an external site.  (https://www.ama.org/Pages/default.aspx)

BBDO Worldwide (Links to an external site.)Links to an external site.  (http://www.BBDO.com)

Council of Public Relations Firms (Links to an external site.)Links to an external site.  (http://www.prfirms.org)

DDB Worldwide (Links to an external site.)Links to an external site.  (http://www.ddb.com)

Direct Marketing Association (Links to an external site.)Links to an external site.  (http://www.thedma.org)

Grey Group (Links to an external site.)Links to an external site.  (http://www.grey.com)

Leo Burnett Company, Inc. (Links to an external site.)Links to an external site.   (http://www.leoburnett.com)

MarketingProfs (Links to an external site.)Links to an external site.   (http://www.marketingprofs.com/)

Outdoor Advertising Association of America (Links to an external site.)Links to an external site.  (http://www.oaaa.org)

Pearson (2014).   Online resources for CLOW (Links to an external site.)Links to an external site.  . Retrieved from http://www.pearsonhighered.com/clow/.

Public Relations Society of America (Links to an external site.)Links to an external site.  (http://www.prsa.org)